The number of pets in the Netherlands continues to rise and with it the attention for their health, well-being and lifestyle is also growing. In 2025, we will see striking trends that go beyond a bowl of kibble and a walk in the park. From smart technology to sustainable food and new ways of insurance, these are the pet trends that you as an owner definitely want to keep an eye on. Wearables aren’t just for humans anymore. Smart collars and trackers track movement, heart rate, and…
You don’t want to miss these pet trends
The number of pets in the Netherlands continues to rise and with it the attention for their health, well-being and lifestyle is also growing. In 2025, we will see striking trends that go beyond a bowl of kibble and a walk in the park. From smart technology to sustainable food and new ways of insurance, these are the pet trends that you as an owner definitely want to keep an eye on.
1. Smart gadgets for dog and cat
Wearables aren’t just for humans anymore. Smart collars and trackers track your pet’s movement, heart rate, and location. This way you always know where your animal is and how active it has been. Automatic feeders, drinking fountains and interactive toys are also becoming increasingly popular. Handy and fun.
2. Sustainable food and packaging
More and more owners are consciously choosing sustainable brands. Think of cat kibble without meat from factory farming, insect protein for dogs or snacks with recyclable packaging. Not only better for the animal, but also for the environment.
3. Insurance becomes normal
Vet costs continue to rise, and many people realize that an accident can happen at any time. More and more owners are therefore taking out pet insurance for their dog or cat. Think of medical costs, but also additional liability insurance for damage to others. Being well insured gives peace of mind, for animal and owner. Calculate your premium directly here.
4. Focus on mental well-being
A dog that is bored or a cat that experiences stress is more common than you think. In 2025, attention will grow for the mental well-being of pets. From puzzle toys to aromatherapy for cats, everything to make the animal feel more comfortable.
5. More attention to prevention and personal care
Pet owners are increasingly having their animals checked preventively, even if there are no complaints yet. Think of health checks, blood tests, vaccinations and dental check-ups. In addition, there is a growing demand for tailor-made care, such as nutrition tailored to age or race and genetic screening to detect health risks at an early stage.
This trend fits in with the desire to prevent problems instead of curing them, and fits in well with taking out appropriate insurance.
The bond between humans and animals is getting closer and closer. Where pets used to be just animals, they are now a full part of the family. The trends of 2025 show that we are becoming increasingly aware of their health, behaviour and safety.
Do you also want to be prepared for unexpected situations? Then check out how pet insurance can protect you and your pet from high costs and unpleasant surprises.